Our Senior Consultants
Founder, Principal Consultant
Victoria Guo
Victoria is an award-winning communicator with more than 10 years’ experience across in-house and agency marcomms roles in Hong Kong and mainland China. She has worked with extensive B2B/B2C and government clients on corporate & executive communications, social media marketing, CSR programs, and issue & crisis management.
Victoria has deep insights on driving multi-market communications strategy and is familiar with leading large-scale cross-border/cross-continent marcomms campaigns.
As an agency consultant, she was a key member of the APAC communications team of Marriott International for its global acquisition of Starwood Hotels in 2016. In 2018, Victoria led the global PR launch of uCloudlink GlocalMe Inside from Hong Kong. The campaign cut across 6 markets including mainland China.
Account Director, Head of Media Content
Olivia Cao
Olivia has 10 years of experience serving the technology and finance sectors on the agency side. She specializes in corporate communications, content strategy, and media relations.
As an experienced bi-lingual writer, Olivia is very familiar with original content generation based on market research and data analysis. As the head of media content, she focuses on developing, prioritizing, and executing communications messaging to create compelling content that helps our clients grow their press and business awareness.
Olivia has managed extensive content projects covering a wide spectrum of sectors, including but not limited to financial technology, healthcare, education, insurance, and industrial automation. Some of her long-term client partners include Alibaba, Willis Towers Watson, and MiR.