Nord Anglia Education Suzhou Campus Launch
The Campaign
China represents a market of more than nine hundred international schools and a business size of three billion CNY as of 2020. It has a massively competitive education landscape yet very similar offerings from the schools and education providers.
With the pandemic shifting parents’ mindset of their children’s school planning, families are becoming increasingly more rationale when it comes to overseas education and local bi-lingual school choices.
In time of the launch of Nord Anglia’s 10th international school in China, the Group has appointed Mars Communications to help craft the overall campaign strategy. While we promote the new school to regional market, we also want to communicate to parents on the essence of really internationalized campus and what it means to receive bi-lingual education.
Our counsel focused on the launch even strategy and planning, media relations and thought-leadership building. In addition to communicate the outstanding course design and campus facilities to Chinese parents, we also wanted to promote Nord Anglia’s unique view points on meaningful international education and how they aim to help Chinese students proudly recognize their culture roots while having a global mindset.