EPOCH International New Product Market Research
Epoch International is a leading high-tech design and electronics manufacturing company in China and the U.S. Leveraging its cutting-edge technology and R&D capabilities, Epoch conceptualized, designed, and produced a first-of-its-kind smart UV Light machine ICARAYS. This innovation can auto-disinfect any type of keys or buttons in public spaces, such as elevators. It is designed to address the growing advocacy for public space hygiene and covid prevention.
Prior to the official launch of ICARAYS, Epoch engaged Mars Communications to conduct market research with an aim to assess the business potential for this product, identify key prospects, and gather public feedbacks on its overall design and functionality.
The research provided valid insights and guidance for Epoch to decide on ICARAYS’ product positioning, design, pricing, and sales channels. The analysis also shed light on the initial strategy of product marketing.
As of Q3 2022, ICARAYS had been officially launched and deployed in office buildings, hotels, and clinics across China, receiving positive customer feedback.